I’ve been told that my equally active left/right brain isn’t traditional for a creative.... I like that! I’m not a traditional thinker and I don’t go about branding problems from only one lens. Equally merging marketing and artistic thoughts together help me to create a holistically effective outcome for brands that always feel fresh.
I started my career in Digital Marketing with Mercedez-Benz, where I really learnt what it means to be Brand Consistent on a global scale. The familiarity in the luxury space made for an easy transition to design-driven hospitality, where I spent 2 years building the online presence for upscale, boutique hotels in Mexico. I’ve also acted as Brand manager for The Fratello Group, Analog Coffee, and various small-business owners in Alberta and BC.
In 2020, I was the second hire to Blume - a superfood latte company. There, I built out the brand identity, social media strategy and contributed to forming a mighty creative and marketing team. Our collaborative efforts led to the development of a holistic marketing approach bringing Blume 300% growth 2 years in a row, securing an oversubscribed 2.5M capital raise - and still growing.
BRAND STRATEGY SOCIAL MEDIA DESIGN ART DIRECTION CAMPAIGN DEVELOPMENT